Have you ever looked at your phone, your shoes or maybe even your blender and thought, “Who came up with this, and why does it look like that?” In this hands-on course, students will step into the world of product design and development, learning how to transform a spark of an idea into a real, functional prototype. You’ll dive deep into the design thinking process, explore how designers tackle real-world challenges and discover the power of creativity in shaping the things we use every day.

Topics of Study

  • Product design
  • Prototyping 
  • Design thinking
  • 3D modeling
  • AI visualization
  • Product branding
  • Form, function and perspective

Learning Highlights

  • Describe the stages of the design thinking process and how each stage contributes to developing products effectively
  • Identify examples of good and bad design in existing products and articulate the reasons behind their success or failure
  • Analyze user research findings to define design criteria and develop insights for product improvement
  • Identify key materials and prototyping methods, including cardboard, clay, and 3D printing, and determine when to use each
  • Understand how considerations such as sustainability, ergonomics and manufacturability inform product development
  • Evaluate the effectiveness of iterative design through user testing and feedback
  • Design a functional, user-centered product prototype that integrates research, sketching, modeling and branding strategies

Requirements

  • Students must bring their own laptops
  • Students must wear long pants and closed-toed shoes every day, as this is the required dress code to access the creator studio
WeekFocusKey TopicsAssignments and Activities
1Introduction to
Product Design and
Design Thinking
Product design; design thinking; brainstorming and idea generation techniquesWallet redesign challenge. Use the first half of the design thinking process to brainstorm techniques for your individual project.
2Fundamentals of
Rapid Visualization
Fundamentals of sketching and shading in different perspectives; visualizing ideas through 3D modeling software and AI toolsSketch ideas for your product. Develop digital renders of your product through modeling software and or AI tools. Present your work in critique form.
3Prototyping Techniques and
Materials Selection
Prototyping techniques and material selection; sustainability considerations in prototyping and manufacturing; ergonomic design and accessibility; iterating prototypes based on feedbackDevelop working prototypes of ideas. Gain feedback and iterate on your prototype.
4The Business and Storytelling Behind Crafting a Product Pitch
Telling the story of your product in a pitch; branding and marketing; packaging considerationsCompile a short pitch presentation on your product.