Analytics: The Power of Data for Businesses

Become a “Summer Trojan” and earn college credit.

How does TikTok know what videos to serve you? How is Tesla getting cars to drive themselves? How does Amazon deliver your order the next day? It all comes down to data analysis. In “Analytics: The Power of Data for Businesses” course, you will learn the fundamental techniques businesses use to answer these questions and get hands-on experience manipulating data yourself.

You will learn how to organize and clean data so it is ready for analysis. Then, once cleaned, you will learn how to visualize it and draw insights from those visualizations. You will learn algorithms that businesses use to classify and cluster data to predict future behavior and identify target markets. And maybe most importantly, you will gain a data analyst’s eye, keen to find opportunities to apply these algorithms to the world around you.

June 16 – July 13, 2024


9:00 a.m. – 12:00 p.m. Classes in session
12:00 p.m. – 1:30 p.m. Lunch
1:30 p.m. – 3:30 p.m. Classes in session



  • Learn where and how data analysis is used in business
  • Participate in off-campus field trips to see data analysis in practice in the Los Angeles business environment
  • Learn the strengths and weaknesses of different data analysis algorithms
  • Implement these algorithms yourself to find interesting trends in real data
  • Collaborate with your peers to build team skills and achieve more complex analysis

Topic of Study
In this course, you will get hands-on experience analyzing real datasets using the most fundamental data analysis algorithms.

  • Learn the essentials of data management, including:
    • Data gathering
    • Data cleaning
    • Data warehousing
    • Data visualization
    • Data mining
  • Explore the most important data analysis algorithms for:
    • Regression
    • Classification
    • Clustering


I loved this program so much! I have always wanted to go to USC, but after this summer program, I know that USC is the place I want to go to college because I will be challenged to learn and love what I do and also find amazing teachers and people along the way. 100% will recommend this course.
Stephanie N.
USC Summer Program 2021