Building Blocks of Business: Tools for Creating a Dynamic and Sustainable Business

Earn a Certificate of Completion.

Are you a high school student looking to get a head start on your business skills? If so, you should enroll in USC Marshall’s online certificate course, “Building Blocks of Business: Tools for Creating a Dynamic and Sustainable Business.” This course explores various elements of business – including topics such as accounting, marketing, leadership, and finance, by looking at real businesses, and hearing from industry experts as well as USC Marshall instructors.

PROGRAM DATES
February 27, 2023
March 13, 2023
March 27, 2023
April 10, 2023
April 24, 2023
May 8, 2023
May 22, 2023
June 12, 2023
June 26, 2023
July 10, 2023
July 24, 2023
August 7, 2023

FORMAT AND COURSE LENGTH
Combined coursework of recorded lectures, readings, assignments and chat-room discussions is approximately 20-25 -hours to be completed at the student’s own pace. Students are expected to complete the course in two to four weeks.

ELIGIBILITY
Students must be at least 14 years old or older and enrolled in a high school or secondary program. International applicants must demonstrate English proficiency.

TUITION
$1990 USD
$35 application fee

PROGRAM OVERVIEW

Get excited to explore the interdisciplinary nature of business using the Business Model Canvas — a popular design and analysis tool that will help students visualize the nine major building blocks that businesses employ. In doing so, students will look at real businesses, hear from industry experts and Marshall instructors, and together reveal the secret sauce that makes businesses successful.

In the process of earning a certificate, students will engage in dynamic activities designed by an award-winning team. From immersive simulations to lively online discussions to interactive videos, the course investigates current perspectives on business. The optional “MarshallTalk” synchronous Zoom sessions, led by Marshall instructors, are highly recommended as a great way for students to get to know and work with their classmates and instructors, enabling students to maximize their business knowledge.

Finally, at the culmination of the course, students will assume the role of an investor and apply their knowledge by analyzing two business models to determine which has the potential to be most profitable and why.

In addition to learning important critical thinking skills and meeting new friends along the way, students will earn a certificate of completion that can set them apart when applying for college — all of this from USC’s world-renowned Marshall School of Business.

Featured Topics

  • Value Propositions and Business strategy
  • Customers and Marketing
  • Operations, Resources and Supply Chain
  • Finance
  • Accounting
  • Data analytics

Learning Outcomes
Though the course has many learning goals, they can be summarized simply by saying that at its completion, students will have a strong understanding of how different disciplines such as communications, accounting, strategy, leadership, marketing, data analytics, and finance work together to create and sustain successful businesses.

Following the completion of the course, students will be able to:

  • Evaluate and target a business’s customers
  • Identify resources and processes needed to drive growth
  • Measure a business’ success
  • Analyze a business’s desirability, feasibility, and viability

Format and Course Length
Each cohort of students will engage with business simulations, active learning modules, and video content. Facilitated live online discussions support each module and allow students to come together and delve deeper into the critical issues facing all businesses. Students will emerge with applied knowledge in the professional business world. Combined coursework is approximately 30-hours (including the “MarshallTalks”) to be completed over the course of the program dates. Other than the synchronous Zoom “MarshallTALK” sessions, the course can be completed at the student’s own pace during the program dates.

Combined coursework of recorded lectures, readings, assignments and chat-room discussions is approximately 20-25 -hours to be completed at the student’s own pace. Students are expected to complete the course in two to four weeks.

FEATURED FACULTY

Mike Paranal
Mike Paranal Assistant Professor of Clinical Accounting
USC Marshall School of Business

Professor Michael Paranal, CPA is a lawyer admitted to practice in New York and California. He is also admitted to the Roll of Solicitors in England and Wales. He worked as a capital markets attorney for Latham & Watkins in London, UK, and In 2015 was awarded the Robert Bosch Fellowship in Accounting and Securities Regulation. He joined the European Central Bank as the only non-EU citizen working in the Financial Law Division during the time of the European Debt Crisis. Professor Paranal is an alumnus of the USC MBT Program. He also earned his JD MBA at the University of Pennsylvania and the Wharton School of Business, as well as a Post-Graduate Diploma in Law at the University of Oxford. He is currently part of Unibail-Rodamco-Westfield’s Tax Transaction Advisory Group.

APPLICATION REQUIREMENTS

Admission decisions are made on a rolling basis. Applicants who submit a completed application can expect an admission decision within 3 – 5 business days.

  • Include basic contact information from you and your parent(s) or guardian.
  • Tell us why you want to take the course and a little about yourself through a short-answer essay.
  • Share a piece of writing, video or social media content that reveals something about yourself (optional).
  • Submit the $35 application fee.
  • Students must be at least 14 years old or older and enrolled in a high school or secondary program.

INTERNATIONAL APPLICANTS

In addition to the requirements listed above, international applicants are expected to be proficient in English. International students who successfully complete an online course will receive a digital Certificate of Completion and by request a USC Pre-College Program transcript at no additional cost.

PROGRAM START DATE AND APPLICATION DEADLINES

* Scroll right to view full table
PROGRAM START DATESAPPLICATION & TUITION DEADLINE
Monday, February 27, 2023Wednesday, February 22, 2023
Monday, March 13, 2023Wednesday, March 8, 2023
Monday, March 27, 2023Wednesday, March 22, 2023
Monday, April 10, 2023Wednesday, April 5, 2023
Monday, April 24, 2023Wednesday, April 19, 2023
Monday, May 8, 2023Wednesday, May 3, 2023
Monday, May 22, 2023Wednesday, May 17, 2023
Monday, June 12, 2023Wednesday, June 7, 2023
Monday, June 26, 2023Wednesday, June 21, 2023
Monday, July 10, 2023Wednesday, July 5, 2023
Monday, July 24, 2023Wednesday, July 19, 2023
Monday, August 7, 2023Wednesday, August 2, 2023

CANCELLATION AND REFUNDS

Application fees and enrollment deposits are nonrefundable. All course cancellations requests must be made in writing to precollegeonline@usc.edu. Any tuition paid to the university will be refunded, not including fees and deposits, if requested by the application deadline for the related course.

The university will not refund tuition for Pre-College Online Exploration courses for students who are removed from the program due to a violation of our Letter of Understanding for Online Participation and our Student Code of Conduct.

SCHOLARSHIPS

USC Pre-College Programs is proud to honor full scholarships for our Online Exploration Courses to students enrolled in the summer session of the USC Leslie and William Morrow Neighborhood Academic Initiative (USC NAI). Qualified and interested students who are enrolled in grades 9-12 can send an email for application and enrollment instructions to precollegeonline@usc.edu.