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ANALYTICS: THE POWER OF DATA FOR BUSINESSES

Become a “Summer Trojan” and earn college credit.
USC Summer Program Analytics: The Power of Data for Businesses

How does TikTok know what videos to serve you? How is Tesla getting cars to drive themselves? How does Amazon deliver your order the next day? It all comes down to data analysis. In this course, you will learn the fundamental techniques businesses use to answer these questions and get hands-on experience manipulating data yourself.

You’ll learn how to organize and clean data so it is ready for analysis, visualize data and draw insights from those visualizations. You will also learn algorithms that businesses use to classify and cluster data to predict future behavior and identify target markets. Ultimately, you will gain a data analyst’s eye, keen to find opportunities to apply these algorithms to the world around you.

PROGRAM DATES
June 15 – July 12, 2025

PREREQUISITES
None

COURSE DRESS CODE
None

DAILY SCHEDULE & ACTIVITIES
MONDAY – FRIDAY
9:00 a.m. – 12:00 p.m. Classes in session
12:00 p.m. – 1:30 p.m. Lunch
1:30 p.m. – 3:30 p.m. Classes in session

COURSE OVERVIEW

Highlights

  • Learn where and how data analysis is used in business
  • Take off-campus field trips to see data analysis in practice at Los Angeles businesses
  • Learn the strengths and weaknesses of different data analysis algorithms
  • Implement these algorithms yourself to find interesting trends in real data
  • Collaborate with your peers to build teamwork skills and achieve more complex analysis

Topic of Study
In this course, you will get hands-on experience analyzing real datasets using the most fundamental data analysis algorithms.

  • Learn the essentials of data management, including:
    • Data gathering
    • Data cleaning
    • Data warehousing
    • Data visualization
    • Data mining
  • Explore the most important data analysis algorithms for:
    • Regression
    • Classification
    • Clustering

HEAR FROM OUR FORMER STUDENTS

I loved this program so much! I have always wanted to go to USC, but after this summer program, I know that USC is the place I want to go to college because I will be challenged to learn and love what I do and also find amazing teachers and people along the way. 100% will recommend this course.
I think the teaching style was very connective and personal. I think Dr. Charlie did a great job teaching this course. I really enjoyed learning all about models and algorithms.
The most valuable aspect of this course for me would be the ways in which Dr. Charlie taught us to see patterns in the data that we would analyze. This changed the way I see the world a little bit and made me see it a different way.