Program Overview
Students will learn important key terms and concepts for building a digital marketing plan, along with the many opportunities for studying and working in this dynamic field.
Guided by USC Marshall School of Business faculty, you will explore the importance of developing an online advertising presence, building a brand, creating good content, providing great customer experience and utilizing the most effective social media platforms. You’ll also develop the quantitative and analytical skills needed to interpret data, measure a campaign’s success and connect with a target audience.
Key Information
Featured Topics
- Digital marketing strategic plans
- Developing brand voice
- Creating great content
- Social media platforms and strategy
- Analytics and using data
Learning Outcomes
- Understand the key steps to developing a strategic marketing plan
- Identify web design elements to improve user experience
- Understand the importance of a brand voice and digital storytelling to connect with audiences
- Differentiate between social media platforms and their marketing advantages
- Understand how data is analyzed to make strategic marketing decisions
Format and Course Length
- This course consists of recorded lectures, analysis of digital marketing campaigns and content, industry connections and activities. Each topic focuses on specific techniques, technology and the latest trends currently used by industry leaders.
- Combined coursework of recorded lectures, readings and assignments is approximately 20–25 hours, to be completed at the student’s own pace.
- Students are expected to complete the course in four weeks but have 90 days of access if more time is needed.
Featured Faculty
In this course, you’ll be taking classes from Kristen Schiele, an associate professor of clinical marketing at USC Marshall School of Business.
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Admission decisions are made on a rolling basis. Applicants who submit a completed application can expect an admission decision within three to five business days.
- Include basic contact information from you and your parent(s) or guardian.
- Tell us why you want to take the course and a little about yourself through a short-answer essay.
- Share a piece of writing, video or social media content that reveals something about yourself (optional).
- Submit the $35 application fee.
- Students must be at least 14 years old or older and enrolled in a high school or secondary program.
Recent high school graduates, students taking a gap year or time off from college, and students who are older than 18 can request an exemption to apply by emailing precollegeonline@usc.edu. Please include a short paragraph (no more than 200 words) stating your interest and how this program will add value to your academic or career plans.
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In addition to the requirements listed above, international applicants are expected to be proficient in English. International students who successfully complete an online course will receive a digital Certificate of Completion and, by request, a USC Pre-College Programs transcript at no additional cost.
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Program Start Date Application and Tuition Deadline Monday, November 10, 2025 Wednesday, November 5, 2025 Monday, November 24, 2025 Wednesday, November 19, 2025 Monday, December 8, 2025 Wednesday, December 3, 2025 Monday, December 22, 2025 Wednesday, December 17, 2025 Monday, January 5, 2026 Wednesday, December 31, 2025 Monday, January 19, 2026 Wednesday, January 14, 2026 Monday, February 2, 2026 Wednesday, January 28, 2026 Monday, February 16, 2026 Wednesday, February 11, 2026 Monday, March 2, 2026 Wednesday, February 25, 2026 Monday, March 16, 2026 Wednesday, March 11, 2026 Monday, March 30, 2026 Wednesday, March 25, 2026 Monday, April 13, 2026 Wednesday, April 8, 2026 Monday, April 27, 2026 Wednesday, April 22, 2026 Monday, May 11, 2026 Wednesday, May 6, 2026 Monday, May 25, 2026 Wednesday, May 20, 2026 Monday, June 8, 2026 Wednesday, June 3, 2026 Monday, June 22, 2026 Wednesday, June 17, 2026 Monday, July 6, 2026 Wednesday, July 1, 2026 Monday, July 20, 2026 Wednesday, July 15, 2026 -
Application fee: $35
Tuition: $1,990
Tuition and fees cover access to the chosen online course and materials for up to three months after your chosen start date.
Please note that application fees are nonrefundable. All course cancellations requests must be made in writing to precollegeonline@usc.edu. Any tuition paid to the university will be refunded, not including fees, if requested no more than three days past the course start date. Requests to drop the course more than three days after the start date will not be eligible for a refund.
The university will not refund tuition for USC Pre-College online exploration courses for students who are removed from the program due to a violation of our Letter of Understanding for Online Participation and our Student Code of Conduct.
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