Building Blocks of Business

Earn a Certificate of Completion.

Explore the interdisciplinary nature of business using a popular design and analysis tool that will help to visualize the nine major building blocks that all businesses employ. We will look at real businesses, hear from industry experts as well as USC Marshall professors, and together reveal the fundamentals that makes businesses successful.

Each building block will contain activities such as business simulations, interactive activities, and case studies. We will then all get together in live online sessions to discuss and apply these concepts.

PROGRAM DATES
May 9 – June 12, 2022
August 1 – August 14, 2022

ELIGIBILITY
Students must be at least 14 years old or older and enrolled in a high school or secondary program. International applicants must demonstrate English proficiency.

TUITION
$2850 USD
$35 application fee

PROGRAM OVERVIEW

Get excited to explore the interdisciplinary nature of business using the Business Model Canvas — a popular design and analysis tool that will help us visualize the nine major building blocks that all businesses employ. In doing so, we will look at real businesses, hear from industry experts and Marshall professors, and together reveal the secret sauce that makes businesses successful.

We will explore each building block learning offline with asynchronous activities such as business simulations, interactive activities, and case studies. Then we will all get together in live synchronous sessions on Zoom to discuss and apply these concepts.

Finally, at the culmination of the course, you will assume the role of an investor and apply your knowledge by analyzing two business models to determine which has the potential to be most profitable.

In addition to learning important critical thinking skills and meeting new friends along the way, you will also earn a certificate of completion that can set you apart when applying for college — all of this is from USC’s world renowned Marshall School of Business.

Featured Topics

  • Business strategy
  • Marketing
  • Operations
  • Finance
  • Accounting
  • Data analytics

Learning Outcomes

Though we have many learning goals in this course, they can be summarized simply by saying that at its completion, you will have a strong understanding of how different disciplines such as communications, accounting, strategy, leadership, marketing, data analytics and finance work together to create and sustain successful businesses.

Following the completion of the course, students will be able to:

  • Evaluate a business’s customers
  • Identify resources needed to drive growth
  • Measure success
  • Analyze a business’s desirability, feasibility, and viability

Format
Each cohort of students engages with business simulations, active learning modules and video content. Facilitated live online discussions support each module and allow students to come together and delve deeper into the critical issues facing all businesses. Through exposure to faculty and industry experts, case study discussions, and role playing in business simulations, students will emerge with applied knowledge in the professional world. Combined coursework is 30-hours to be completed over the course of the program dates.

FEATURED FACULTY

Rex Kovacevich
Rex Kovacevich Professor of Clinical Marketing
USC Marshall School of Business

In this course, you’ll be taking class with Marshall School of Business instructors, led by faculty member Rex Kovacevich. As Professor of Clinical Marketing at USC, Kovacevich specializes in the direct marketing of retail and small business financial products. He is a recipient of the Golden Apple Award and the Faculty Award for Innovation in Teaching and created Marshall’s first online undergraduate core course, in addition to our pre-college business course, Building Blocks for Business.

While in the corporate world, he progressed through different product management and sales management positions with a major California bank. He has also done consulting work for several small and large organizations in the financial services industry. He received his MBA from University of Southern California and BS from California State University, Fresno.